Privacy Policy

Last updated: April 30, 2026

1. Who We Are

Core Air Life Fitness (dba GoCalFit, Cal Fit) ("we," "us," or "our") provides boutique fitness experiences including bungee fitness, aerial programs for kids, camps, and coaching services in Wilmington, NC and surrounding areas.

We collect only what we need to run a safe, smooth, human-centered experience.

2. What We Collect

When you interact with us (website, bookings, forms, emails, etc.), we may collect:

Basic Info

  • Name
  • Email
  • Phone number
  • Address (if needed for purchases/shipping)

Booking + Payment Info

  • Class registrations
  • Purchase history
  • Payment details (processed securely through third parties — we do not store full card details)

Health + Safety Info (when relevant)

  • Injuries, conditions, or limitations
  • Emergency contact info
  • Minor participant information (provided by parent/guardian)

Optional / Voluntary Info

  • Messages, responses, preferences
  • Anything you choose to share with us

3. Why We Collect It

We use your information to:

  • Book and manage classes, camps, and sessions
  • Communicate with you (confirmations, updates, reminders)
  • Keep you (and your kids) safe during participation
  • Process payments
  • Improve our services and offerings
  • Occasionally share relevant updates, events, or offers

We're not here to over-collect. If we don't need it, we don't ask for it.

4. How We Share Information

We only share your information when necessary to run the business, including:

  • Payment processors (Stripe, PayPal)
  • Scheduling platforms (Acuity)
  • Form/registration tools (Jotform)
  • Email and communication tools

These providers handle data securely under their own privacy policies.

We do not sell your data. Ever.

5. Cookies + Website Data

Our website may use basic cookies or analytics tools to understand traffic and improve experience.

Nothing creepy. No aggressive tracking.

You can disable cookies in your browser settings.

6. Children's Privacy

For youth programs, we collect information only from parents/guardians.

We use that information strictly for:

  • Safety
  • Communication
  • Program participation

We do not knowingly collect data directly from children without parental consent.

7. Data Security

We take reasonable steps to protect your information.

That said, no system is 100% secure. By using our services, you understand this risk.

8. How Long We Keep Data

We keep your information only as long as necessary to:

  • Provide services
  • Meet legal/financial requirements
  • Maintain business records

Then we delete or anonymize it.

9. Your Rights

You can:

  • Request access to your data
  • Ask us to update or delete your information
  • Opt out of marketing emails anytime

Just email: hello@gocalfit.com

10. Philosophy (The Human Part)

We built this business around trust.

That means:

  • No overcomplication
  • No hidden data games
  • No treating you like a data point

You already have what you need to start — we're just here to support the experience.

Your information is part of that trust. We treat it that way.

11. Updates

We may update this policy as things evolve.

If we make meaningful changes, we'll reflect that here.

12. Contact

Questions? Concerns? Want your data removed?

hello@gocalfit.com